Speed, speed, water temperature, and fuel volume are the most common display methods for ordinary pointer instrument panels. A small LCD screen is also added to the instrument panel of some models, which can display at most the gear position, tire pressure, Supplementary information such as fuel consumption. The full LCD instrument panel can not only display this information, but also display navigation maps, multimedia and other functions. If the manufacturer is willing, even information such as turbo pressure, throttle opening, and braking force can be displayed. It is not an exaggeration to say that it is a computer display that controls the entire vehicle's information system. At the same time, the LCD instrument brings us an intelligent experience. Many cars now have functions such as mobile phone interconnection and Bluetooth answering calls. The dashboard can display some mobile phone interconnection functions to prevent drivers from looking for information on their phones everywhere. , Making calls is also more convenient. These are intelligent services that mechanical dashboards cannot provide. For drivers, they definitely like this mode of operation that is simple and does not affect safe driving. The information it displays is very comprehensive. The full LCD dashboard is not like a traditional mechanical dashboard. The data of a mechanical dashboard is generally customized position data. Other information can only be displayed on a small-screen driving computer. The LCD instrument panel is much richer than it. In addition to displaying some conventional data, it can also display weather, road conditions, navigation, etc. Some models are actually inseparable from the full LCD instrument. For example, electric vehicles with completely different power sources do not need to display information such as speed, water temperature and fuel quantity; instead, they need more accurate display of information such as voltage, power, and battery temperature. The full LCD instrument can even retrieve the historical information of the car. , Analyze and guide users' driving habits. However, traditional pointer instruments have the disadvantages of slow response, low accuracy and single display mode, and they are no longer capable of meeting the requirements of automobile electric and intelligent. Today's mechanical instruments and full-liquid crystal instruments are just like the quartz watches and mechanical watches of the year. The later-born quartz watches are obviously more accurate, lighter and thinner, and cheaper and cheaper. However, the mechanical watch was not abandoned by the market because of the appearance of the quartz watch. It actively abandoned its uncompetitive low-end market and turned to the high-end. Conquered consumers with the beauty of its own machinery and craftsmanship, and is still loved by people all over the world. When the quartz watch first appeared, the price was significantly higher than that of the mechanical watch. Later, due to the maturity of technology and the market's approval cost, the price of the quartz watch has been far lower than that of the mechanical watch. I think the fate of mechanical instruments and full LCD instruments is the same. In the future, LCD instruments will definitely become more and more popular, and most cars will adopt them. The mechanical instrumentation will move to the high-end market and will only appear in luxury cars.

Price increases in 2017 will become the norm, and price wars will be limited to a small range. Except for small brands and miscellaneous electric vehicles that will use low prices to attract dealers to join, most brands will stay away from price wars. With the increase in the price of accessories, electric vehicles will also rise. The main reasons are as follows: First, the environmental storm in 2017 will be more intense. The biggest consequence of the rectification of environmental protection is that a large number of companies that do not meet the standards of baking paint, plastic parts, tires, batteries and other accessories close. Everyone needs to know that 80% of the low-cost cars in the electric vehicle industry are currently provided by these supporting companies. Therefore, when these supporting companies close down, there will be fewer and fewer low-priced electric vehicles. Second, low-price sales make dealers unprofitable. The sole goal of all dealers is profit. As vehicle costs, marketing expenses, etc. rise, low-price sales mean more profits are sacrificed. When the cost cannot be reduced significantly, price increase is the best way for dealers to guarantee profits. collapse In 2016, hundreds of electric vehicle manufacturers closed down, more than 500 county-level dealers closed down, and countless township dealers closed down. In 2017, as costs rise and sales continue to decline, the peak season is not busy. Whether it is a manufacturer or a distributor, there will be more people who are unable to maintain the business and face bankruptcy. The root cause of the failure of the manufacturer was the low cost performance of the products and low brand awareness. A few days ago, this platform listed six reasons for dealers’ bankruptcy. Not making money is the biggest reason for dealers’ bankruptcy. The wave of bankruptcies set off by the industry is a good thing for some distributors and manufacturers. After all, there are fewer and fewer competitors, and you can get a share of the vacant market sales. For manufacturers that do not manage well, you need to reflect on how to avoid the disaster of bankruptcy. Brand war Some manufacturers rely on brands to conquer the market, some rely on quality to create sales, and others rely on low prices to get customers, but no manufacturer owner does not want to make a brand. In 2017, companies headed by Emma and Yadi started to fight at the brand level and set an example for small and medium-sized enterprises. According to the manufacturer leaders of multiple second-tier brands, in 2017, brand awareness will be enhanced through cost-effective publicity forms such as ground publicity, implant advertising, and online promotion. Building a brand is definitely not the bombing of high-altitude TV advertisements. At present, new media, product placements, and event events are often more feasible with low cost and high return. In any case, the 2017 first-line brand advertising campaign and the second and third-line brand ground battles have kicked off.

Different from the traditional instrument panel, the LCD instrument panel can bring a better interactive experience to the driver. It can display more detailed driving information, which improves active safety to a certain extent. Since ancient times, automobiles have always existed as industrial works of art. With different rhythms of the times, automobiles will also evolve various novel technologies with the times. The full LCD instrument panel is the product of modern technology. The quality of all-LCD instrument panels on the market varies from good to bad, and consumers generally have insufficient awareness of them. What exactly is a full LCD dashboard, and do we know it is worth paying for it? As the name implies, the full LCD instrument panel must use a liquid crystal screen, which generates dots, lines, and surfaces by stimulating liquid crystal molecules with current to form a picture with the back light tube. Compared with the traditional display, the picture color is softer and the picture is not There will be flickering. So the question is, what are the temptations of the LCD dashboard? First, the display is undoubtedly clearer and no longer the same. For car designers, in order to ensure driving safety, the display content of the traditional dashboard is as simple as possible, and only important data such as speed, rotation speed, fuel consumption and other data are displayed on the dashboard. This is understandable, but it also causes the dashboard Unchanging urine for thousands of years. But the LCD instrument panel is different. It can have multiple modes, adding more choices and more possibilities to car owners, and developing different display styles. This is what the current discerning users need and what the LCD instrument panel can achieve. . Second, there are more patterns, no longer just pointers, but with some dynamic elements. Lexus's high-end models can display an "acceleration" effect on the dashboard, which is similar to the feeling of a sports car, and the Mercedes-Benz dashboard can even display pictures taken by a night vision camera. Third, it can display the data originally displayed on the center console. Integrated into the dashboard, so that the driver does not need to go to the center console to see the data, only need to look up a little to see the data they want, which increases driving safety to a certain extent. The picture below shows the LCD instrument panel of the Audi S3, which can even display navigation. The center console is really unnecessary. Different from the traditional instrument panel, the LCD instrument panel can bring a better interactive experience to the driver. It can display more and more detailed driving information, which improves the active safety to a certain extent; and the driver can choose different display styles according to his own preferences, thereby creating a more beautiful effect, and the sense of technology in the car And the improvement of the sense of grade is very helpful. If there are any disadvantages of the LCD instrument panel, it is mainly concentrated in two aspects. One is the challenge of reliability due to the increase of system complexity; the other is the high cost. It is also because of the high cost that the full LCD instrument panel is mostly seen in some high-end cars. Throughout the history of the development of science and technology, people have become more and more "lazy", and almost all production inventions are made for convenience. The LCD instrument panel is also a product of this purpose. With the improvement of future technology, it will definitely appear on more and more models. ???